East China Normal University Global Education Center
导肮
ACTIVITY| “ECNU TALK” Chinese Corner, "Influencer Marketing Show"
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DATE
2023-11-29
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On the afternoon of November 21st, about 20 international students from Germany, Philippines, South Korea, Cameroon, Nepal, Japan, Indonesia, Vietnam and other countries gathered together to participate in the second "ECNU TALK" Chinese Corner activity. The theme of this event is "Influencer Marketing Show". Students shared the influncers of different countries, and also imitated the live broadcast under the guidance of Miss. Wang. This activity not only allowed students to hone their language skills, but also exposed them to diverse cultures.

This activity consisted of three parts. First of all, the students showed their own country's influncers individually or in groups. This enabled the students to understand the different styles of selling goods and business culture. Next, the teacher introduced six videos of influncers selling goods, which are widely popular in China, and asked everyone to imitate them. Finally, the students were divided into several teams to sale the lipstick, coffee, headphones, pens and other items, and raced against time to discuss how to sale products. They have turned supermarkets into hypermarkets, creating interesting plots and unique lines for their products. After the event, the teachers organized the students to vote for the "Best imitator" and "strongest influncer" in their minds.

“ECNU TALK” Chinese Corner activity provides students with an opportunity to get in touch with pop culture and a platform for self-expression. It provides everyone with the chance to practice Chinese, display their talents, and create highlight moments together.