Program Information
Campus Putuo | Teaching Language English | Degree MA | Length 2 years |
School: School of Design
Teaching Language: English
Tuition: 36000yuan/academic year
The School of Design at East China Normal University was established in 2004. The school is equipped with advanced educational philosophies, first-class faculty, state-of-the-art facilities, top-notch curricula and teaching resources, strong industry partnerships, extensive international collaborations with renowned institutions, and a distinguished academic reputation and social influence.
Over the years, students from the school have won dozens of domestic and international professional design awards, including the German Red Dot Award for Product Design, the IF Award, the One-Minute Video International Award, and the Gold Award at the National Art Exhibition for Design. They have also obtained over 200 design patents. In recent years, the employment rate for both undergraduate and graduate students across all majors has consistently remained almost at 100%.
The English-taught Master's program in Design comprises 7 specialized tracks, offering students the freedom to explore courses across these fields. The program centers on an international perspective and the integration of industry, academia, and research to create a future-oriented, practice-based teaching model. Using studios as platforms, the program employs a joint mentorship model, with individual mentors and mentor groups guiding students through teaching and research centered around real-world projects. The curriculum emphasizes professional practice, integrating art theory and humanistic literacy. It is committed to building a humanistic design system that combines nature, technology, culture, and commerce, and aims to cultivate innovative design talents with solid academic foundations, professional dedication, and artistic aspirations
1. Visual Communication and Multimedia Design: This direction continuously enriches and improves students' comprehensive ability of design research through the teaching form of combining specialized theoretical courses and practical courses, and adopting a diversified and stratified assessment system. On the basis of a more systematic mastery of brand building, consumer psychology, marketing, commercial promotion, multimedia intervention and other multidisciplinary knowledge, through creative design research and practice to cultivate forward-looking high-end creative design talents with a keen insight into the industry's development dynamics and solid dual-creation ability.
2. Product Design: Students in this direction are required to learn and master the basic knowledge and theories of product design, understand and apply modern design methods and tools, familiarize themselves with the product design process and project culture, and be able to improve the daily lifestyle through design. This program aims to cultivate high-end design talents with strong professional theoretical research and practical ability, who are competent to be designers, product managers or design consultants in the fields of industry, economy or science and technology.
3. Environmental and Urban Renewal Design: Students in this direction are required to have comprehensive design research and practice ability, master the core methods and skills of landscape design, skillfully use advanced design methods and tools, and be able to participate in and familiarize with the entire process of landscape design. This direction focuses on the cultivation of high-level design innovation talents with comprehensive quality ability and professional skills.
4. Public Art and International Currator: This direction aims to cultivate comprehensive art and design talents, who have a solid foundation in art theory research and art creation, have the ability to criticize art, and understand and try to use different media such as video, sound, installation, new media, and physical theater for art creation and art curation. This direction aims to cultivate high-level public art and international curatorial talents with both comprehensive quality ability and professional research ability.
5. Animation and Video Design: This direction aims to cultivate research talents who have certain theoretical research ability and analytical ability, who can skillfully master multi-media animation production technology, who can manage and execute a variety of experimental design schemes, who have the ability to lead multi-media and multi-method creative planning work, and who have the ability to be selected to become high-end animation and video creators.
6. Fashion Design: This direction is to meet the needs of social development, aiming to cultivate high-level talents with keen insight into the development trend of the fashion industry and solid fashion design ability. Students need to have an international fashion design vision, understand the creative and production process of fashion design, apply the basis of design and theoretical research of fabrics and accessories, have the ability of basic fashion pattern making and sewing process and the ability of basic graphic design expression and presentation, as well as the professional quality of teamwork.
7. Science and Art Design: This direction aims to cultivate comprehensive talents with an international perspective who can follow the general direction of art and science development, who have a basic knowledge and understanding of technical principles, and at the same time, who can re-examine the current social development with a critical gaze of art. To be able to find a balance between science and art, to study and analyze problems in depth, and to have the ability to develop basic technology projects. To become a complex human resource needed for the development of society.
